Sunday, August 29, 2010

Taglines for the Patient Centered Medical Home

The Patient Centered Medical Home has achieved another stepping stone in its journey to mainstream respectability: it was featured on National Public Radio's All Things Considered. With that remarkable achievement, it's just a matter of time until this darling of health reform is into primary care thicker than meaningful on use. Knowing that the PCMH will also need to marketed to a grumpy public, the Disease Management Care Blog is pleased to help out by offering these taglines.

Your [insert name of chronic condition] is worse? Call our nurse!

Getting both you and your doctor home by 4 PM.

This ain't your grandfather's gatekeeping.

If your bones be groaning, give us a phone. If your entrails be failing, send us an email!

Turning your costs into our revenue.

Help us help you to help us help you to cut the government's costs.

Health insurers love us.... shouldn't you?

Our scheme is the team. Our cause is the costs.

Don't call it disease management.

Hey, it's primary care. We deserve it.

A cure for the common chronic care conundrum

1 comment:

Devon Devine, JD said...

"There's nothing wrong with managed care. It just hasn't been tried yet." [it was costs that were managed]