The issue is likely to repeatedly start coming up in C-Suites large and small when hospitals start tackling readmissions under bundled payments as well as from an expanding list of "hospital acquired conditions." The same will be true in other provider settings, such as integrated systems, patient centered medical homes (PCMHs) or Accountable Care Organizations (ACOs), when they begin to enter into various forms of risk contracting such as "gainsharing."
Because care management is very "high touch" and requires health care professionals, it is notoriously expensive. Considerable time, effort and expertise is necessary for the repeated remote inbound/outbound as well as in-person contact, engagement, counseling, self-management and follow-up. What's more, it's done one person at a time. It should be available starting at 6 AM and go into the evening hours. Some of it can be automated ("robo-calls") or cheaply outsourced (like, to Lahore Pakistan) but if a health system really intends to keep a population made up of elderly Mrs. Smiths with chronic heart failure and a list of medications a mile long away from the emergency room, it's going to take bunches of dedicated nurses.
That sure sounds like a cost center. Unfortunately, that's also how it's likely to be viewed by any provider organization taking on a bigger piece of the insurance premium, assuming risk in their contracts and trying to reduce utilization. The DMCB has witnessed some provider organizations struggle with this, and it hasn't been pretty. Their administrative attitude can be summed up in this telling physician-centric reply by AMA President Dr. Rohack on the topic of ACOs. That kind of conceit usually leads to shortcuts, like adding additional job duties the closest available non-physician. Examples include assigning already overworked hospital discharge coordinators the duties of outpatient care coordination, or giving the last remaining office nurse a list of patients and telling him or her to "start calling 'em." And, even if additional nurses are recruited, the DMCB has seen physician-led organizations use carefully crafted job descriptions on part-timers as cleverly contrived "human resource mirrors." They give the unsuspecting viewer the impression that there are really two nurses for every one that is hired.
The DMCB has been involved in the risk contracting arrangements between health insurers and provider organizations. When it's seen this behavior, its advice to both parties has been to run away. They are destined to fail.