Full steam ahead, right?
- Next to physicians, pharmacists are among the most expensive health care professionals. Education can be done more cheaply by other highly trained, credentialed non physicians.
- Despite the logic of using retail setting, setting up a separate window or a cubicle between the foot insole displays and the reading glasses tower isn't really conducive to patient engagement
- While some retail pharmacists embrace patient education, most got into retail pharmacy because they, well.... like fill the pills n' bill retail pharmacy. Pharmacists in other settings with a greater emphasis on patient education/coaching -- such as hospital-based consulting services (which work quite well in the area of anticoagulation), disease management programs, the medical home or within pharmacy benefit management companies -- are there because their professional goals may be different.
It may be that the DMCB is wrong. It may be that retail pharmacies are retooling for a new wave of disruptive innovation, that there are generalizable and prospective randomized trials that have been overlooked and that, when the DMCB went to its community pharmacy window, joked about getting some educatin' and the pharmacists chuckled along, it misread things.
If so, it'd like to hear from some readers.