The product consists of a “suite” of services that include general wellness and prevention, screening/early detection, chronic condition management, senior wellness, children’s prevention and an “executive” care. Each module includes an assessment (a health risk appraisal, labs, personalized summary with recommendations and assistance with planning that includes an on-line personal health record) that ultimately generates a “personal risk analysis” with a “customized” “road-map plan.” This plan, in turn, is paired with other interventions such as access to on-line learning resources, instructional videos, telephonic coaching, access to a nurse “advocate” or, if preferred, a physician. Participants are then targeted by “Action Programs” that prompt participants to “connect” to individualized and ongoing prevention activities.
So what pointers did DMCB find interesting?
When it comes to wellness, offer a lot of stuff, make it look scientific and be retail, not wholesale. While the DMCB believes it all comes down to eating less, exercising more, taking your pills and being personally engaged, the notion that this can be packaged as an individualized and sophisticated offering appears to have a special luster in the marketplace.