Everyone knows that compared to Congress' health care spending, hundreds of millions and billions are mere chump change. Mr. Stark's faux sticker shock fails to note that the profits only seem high because of the total amount of money under management, most of which is committed to reserves. He also conveniently fails to note that the health insurers' really have an anemic 3.8% net profit margin. Details on Wellpoint's 3.75% and Humana's 1.28% corporate "criminality" can be found here.
Fortunately, says the DMCB, these inconvenient health care truths can be overcome by smarter web packaging. The helpful DMCB suggests using long-honored below-the-belt content like anecdotes ("until Mrs. Smith decided to buy health insurance after she got sick....") images of circa 1930's dust bowl children and hyperlinks leading to more information extolling the virtues of the Cuban health care system.