Given the turmoil surrounding Mr. Obama's reform agenda, consumers will be seeking better self-care options, policymakers will want DIY punditry and providers will want marketshare.
Here are five timely DMCB ideas for apps that can help them.
Expert Health Policy Bingo: Compete with fellow policy weenies with an on-screen bingo card with cells that are randomly populated with catch-phrases like "26 year olds," "botched," "pre-existing condition," and "ovaries." Spell out BINGO during a speech, CMS conference call or Fox News broadcast and you get bragging rights!
HandHeld Insurance Exchange: Instead of a desktop browser, this app will help health insurance consumers use their smart phones to access Obamacare. Once launched, the screen will naturally announce the functionality is down. Price in the App Store to download: $91 million.
Random Anecdote Generator: Depending on your politics, this app will tap NSA heuristics to download Facebook data to spin a mostly-true story of a [insert number]
Show Me the Money: This is for users who are unsure of just how to estimate the ultimate impact of health reform on the U.S. budget, and know that the words "billions" or "trillions" are insufficient. This app generates better numbers, like "quadrillion," "gazillion" and "shabwillion." A bonus: can be used to describe savings or costs!
Best Care: When confronted by a new diagnosis, patients naturally want to know where they can find the "best" provider for that particular condition. This app will input the condition and use the internet to match the user to the clinic. Naturally, since every hospital has been on at least "Top 100" list for every condition, the app will use geo-mapping software to really guide the user to the closest hospital.
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